A Captivating Booth Design
Nippon Paint Vietnam made a striking impression at the recent VIBE Expo with a booth and immersive experience that embodied our premium brand positioning. Under the theme “Painting Life’s Special Moments with You,” the team crafted an interactive space that showcased our diverse product offerings and celebrated the transformative power of colour.
The booth itself served as a testament to innovative design. A diagonal grid layout and curved walls created a seamless flow that guided visitors through three distinct zones: Communication, Collection, and Colours. Each zone aimed to evoke a different mood, demonstrating the profound impact of colour on human emotion.
Interactive Zones
- The Communication zone fostered interaction and engagement with private workshops and personalised greetings that underscored Nippon Paint’s commitment to customer care.
Participants proudly showcasing their colourful creations from our workshops. - In the Collection zone, visitors journeyed through Nippon Paint Vietnam’s 30-year history, highlighting our milestones and reinforcing our dedication to quality and innovation.
- The Colours zone celebrated vibrancy, immersing visitors in the hues of our Trend Beyond Colours 2024/25 palette. Interactive displays allowed guests to experiment with premium paint films and experience firsthand how colour can transform spaces.
Award-Winning Recognition
Nippon Paint Vietnam has garnered the esteemed Top Best Booths accolade at VIBE Expo 2024, securing a spot among the top 10 exhibitors from a competitive field of 150. This recognition is a testament to their meticulous attention to design and commitment to enhancing customer experience. Judged by a panel of distinguished designers, including the Editor-in-Chief of ELLE Decoration, the award celebrates excellence in booth design, product presentation, and operational efficiency. It’s a remarkable achievement that showcases the brand’s dedication to innovation and quality.
