We are actively engaging with our core audiences and building stronger market connections through targeted events, training networks, and strategic sponsorships. These initiatives not only elevate our brand visibility but also foster lasting loyalty among industry professionals and everyday consumers alike.
Expanding Reach Through Sports
To strengthen brand affinity, Nippon Paint India announced a strategic partnership with the Punjab Kings for the 2026 IPL season. By leveraging the massive cultural relevance of the cricket tournament, this collaboration provides a significant platform to accelerate consumer engagement nationwide.
Empowering the Painter Community
In Myanmar, the team hosted an engaging Paint Seminar and “We Care Painter” Automotive Refinishing event in Naypyitaw. The gathering brought together skilled painters and major dealers to share knowledge and highlight the latest advancements in auto refinish expertise.
Leading Industry Dialogue in Antalya
To evaluate regional potential, Betek launched the “Agenda Conversations” series in collaboration with the Economy Newspaper, holding its first major gathering with the Antalya business community. The sessions provided a comprehensive assessment of the city’s investment potential and real estate trends, allowing Betek to highlight exterior paint and insulation solutions designed for challenging climates.
Elevating Application Standards
V-tech Malaysia successfully hosted the V-tech Academy Training in Jakarta, focusing on MS Sealant applications and standardisation. The event brought together 30 professional applicators for hands-on technical training covering ACP repainting systems and proper resealing techniques.
Recognised for Digital Excellence
Nippon Paint Decorative Coatings Thailand was proudly recognised as a Finalist in the “Best Brand Performance on Social Media” within the Construction Material category at the 14th Thailand Social Awards. This highlights the brand’s success in creating an engaging online community where users can openly exchange inspiration.
