At Nippon Paint India, success is measured not only by market share but also by the strength of its people, the engagement of its partners, and the empowerment of its communities. Recent initiatives reveal a comprehensive strategy that begins with building excellence from within and extends to game-changing market campaigns. This story highlights how investing in people at every level, spanning from new hires to the painter community, drives sustainable growth and real-world impact.
Building Excellence from Within
The foundation of NPI’s strategy is its commitment to empowering and engaging its own employees. NPI brings this commitment to life through dedicated programmes focused on both professional development and personal well-being.
Forging the Next Generation of Sales Champions Nippon Paint is shaping a new generation of sales professionals committed to excellence and customer delight. The “Good to Great” (GTG) Salesmanship Training, a flagship initiative with PROceed Training Academy, is designed to transform frontline teams from good performers into great brand ambassadors. This programme sharpens winning mindsets, professional selling skills, and customer-handling expertise.
Complementing the GTG training is the “SWAGAT SPARK” Induction Program, a structured initiative for the Business Transformation Team across Tamil Nadu & Karnataka. The initiative provides new members with a holistic onboarding experience, covering everything from Nippon Paint’s vision and values to in-depth product knowledge and market strategies. The result is a motivated, confident, and competent sales force ready to deliver higher productivity and sustainable growth.
NPI actively commits to creating a vibrant workplace that promotes team bonds and work-life balance. Recent employee engagement activities show this commitment in action.
Friendly yet focused Chess and Carrom tournaments at the Head Office fostered strategic thinking and team spirit. On International Yoga Day, factory teams participated in a rejuvenating session with Dr Swathi from DocOnline, focusing on mindfulness and stress relief. Furthermore, an on-site medical camp at the Hapur Depot, featuring health check-ups and specialist dental care, provided comprehensive wellness support for employees. These activities create a holistic work environment where every team member can thrive.
Empowering the Community: Painters and Pioneers
NPI’s focus on empowerment extends powerfully beyond its own walls to the painter community—the backbone of the business.
Recent Painter Mela events in Tamil Nadu and Karnataka were a massive success, bringing together over 5,700 painters (3,500+ in TN and 2,200+ in KA). These events were far more than a celebration; they were a platform for knowledge sharing and skill-building. Painters engaged in live product demos and hands-on sessions showcasing advanced Nippon Paint solutions. The Mela also served as a strategic opportunity to introduce painters to innovations and to enrol them in the Nippon Paint Painter App and PROChamps+, reinforcing Nippon Paint as the trusted choice for professionals across the region.
Pioneering social change, the nSHAKTI programme is creating a movement where women can lead, inspire, and transform communities. This initiative is creating real, large-scale opportunities for women in professional painting.
A recent success story from VIT College, Kelambakkam, showcases this impact directly. A team of 10 nShaktians successfully bagged and executed a prestigious repainting project for a ladies’ hostel, covering nearly 700,000 sq. ft.. Valued at ₹5.9 MN, the project provided each woman with daily earnings of ₹1,200, ensuring livelihood support and financial independence.
Beyond job creation, nSHAKTI focuses on building recognition. In Vijayapura, Karnataka, women painters faced limited opportunities. NPI, in collaboration with M/s. Sri Basaveshwara Enterprises, congratulated 15 nShaktians at a special event. Attended by District Labour and Skill Development officials, architects, and contractor associations, the event boosted morale, garnered local press coverage, and reinforced industry partnerships, truly breaking barriers for women in the profession.
Reshaping the Market: A Game-Changer in Transparency
With a strong internal team and an engaged external community, NPI launched a “game-changer initiative” to tackle the highly competitive Economy Emulsion segment.
Recognising that price sensitivity plays a crucial role in the Economy Emulsion segment, NPI has launched a Market Operating Price (MOP) strategy for its ATOM 2-IN-1, ATOM PRIMER, and BREEZE products. The objective is clear: to increase market share and counter competitor conversions by fostering trust and transparency.
For the first time, NPI communicates a clearly defined MOP consistently across product packs and retail touchpoints. This innovative pricing strategy goes beyond being a mere price tag; it emerges as part of a comprehensive 360° campaign. To bring this initiative to life, NPI conducts dealer meetings and engages painters in sessions that explain the core value proposition: superior quality at a transparent, competitive price.
The campaign amplifies this central message through high-visibility Point of Sale Materials (POSM) at retail counters, complemented by a robust digital and print campaign which includes outreach via WhatsApp, social media, and regional print advertisements. By delivering a consistent message of value and transparency, the MOP campaign strengthens NPI’s market presence and reduces competitor conversions. This strategic move also enhances brand equity, positioning NPI as a transparent, value-driven, and consumer-focused leader in the market.
