Nippon Paint India has made a strategic entry into the country’s automotive surface protection market with the launch of its innovative n-SHIELD Paint Protection Film (PPF) range. At the high-profile launch in New Delhi, Nippon Paint announced an exciting brand partnership with the India Champions cricket team, uniting Asia Pacific’s leading paint company with sporting legends.
A New Standard in Vehicle Protection
Leveraging decades of paint expertise, Nippon Paint developed the n-SHIELD range over four years to offer vehicle owners a superior solution for protecting their investment. These high-performance films offer extreme UV resistance, exceptional gloss retention, and robust protection against rock chips, road debris, and minor impacts.
The n-SHIELD portfolio includes gloss, matte, and coloured PPF variants, alongside a full range of ceramic coatings and detailing products. To ensure a flawless finish, the company equips its application partners with the latest precision cutting software and a global e-warranty system, establishing a new standard of quality and trust in the market.
A Partnership Built on Performance
The brand’s theme, “Forever Young,” perfectly aligns with the partnership with the India Champions cricket team, captained by the legendary Yuvraj Singh. The players’ helmets will feature the n-SHIELD logo—a piece of equipment vital for protection. Rakesh Handoo, Director of Marketing & Surface Care, noted the natural association: “Placing the n-SHIELD logo here perfectly mirrors the product’s purpose—shielding what matters”.
Vision for the Indian Market
To capture this growing market, Nippon Paint is onboarding distributors, car dealers, and detailing centres across India. The company also plans to establish franchise-run n-SHIELD studios to offer customers a dedicated and premium experience. “At Nippon Paint, when we decided to enter films, we leveraged our paint experience to develop the best film products,” said Sharad Malhotra, Director of Nippon Paint India. He also affirmed the company’s commitment to the “Make in India” initiative, with plans to manufacture n-SHIELD products locally in the future.
The excitement for n-SHIELD extends across the region. As part of its rollout, a major launch event was held in Bangkok, Thailand, to introduce the premium paint protection technology to another key market. You can relive the highlights and energy from the Bangkok showcase in the video below.
