A Gathering of Marketing Minds
The 4th Global Marketing Conference, held in the vibrant city of Bangkok, was a resounding success. Over 140 delegates and 180 virtual attendees from 36 entities across 18 regions gathered for an enriching experience celebrating marketing excellence and inspiring future innovation across the Nippon Paint Group.
Showcasing Excellence
Imagine a space pulsating with creative energy, where teams unveiled their most groundbreaking campaigns. The Marketing Excellence Showcase was a testament to the sheer talent within Nippon Paint, with presentations spanning Corporate Social Responsibility, Brand Experience, Product Innovation, and Innovative Marketing.
The showcase extended beyond just campaigns. Attendees were immersed in a vibrant environment, highlighted by a captivating photo backdrop representing our Trend Beyond Colour for 2024/2025. The Thai team also demonstrated a brainwave device that translates personalities into a spectrum of colours, illustrating the deep connection between our inner selves and the colours that surround us.
Celebrating the Champions of Innovation
The conference culminated in an electrifying awards ceremony. This ceremony celebrated the teams that pushed boundaries and redefined what’s possible in marketing.
The winners were:
- Nippon Paint India
- Nippon Paint China
- PT Nipsea Indonesia
- Cabot
- Selleys
- Yates
- Betek Boya
- Cromology
- Dulux Paint & Coatings
- Nippon Paint Malaysia
- NPTU Japan
A special shout-out goes to Sabrina Hill-Bailey from Yates, who captivated the audience with her presentation prowess and earned the title of Best Presenter.
A Twist in the Tale: Two “Most Outstanding Campaign” Winners!
In a moment that surprised and delighted everyone, Mr Wee Siew Kim, Group Chief Executive Officer of NIPSEA Group and Deputy President of Nippon Paint Holdings, took to the stage. Inspired by the exceptional quality of the campaigns, he spontaneously decided to award not one but two winners in the “Most Outstanding Campaign” category: Betek Boya and Nippon Paint China! This unexpected turn of events highlighted the judges’ awe at the marketers’ dedication and the extraordinary impact of their campaigns.
Collaboration and Knowledge Sharing
Beyond the showcase, the conference provided a dynamic knowledge-sharing platform and collaboration. A “Spotlight” panel discussion featuring industry leaders from Bosch Thailand, Hilti (Thailand), and valued customer Sansiri PLC offered invaluable insights into the strategic role of marketing in driving business growth.
Creating Connections
The conference also incorporated engaging activities to foster camaraderie and cultural exchange. Delegates enjoyed a pre-conference bonding class, a cultural tour of the floating and train markets, and smaller group cooking classes. These experiences created lasting memories and strengthened connections across the global network.
Echoes of Inspiration
The conference resonated with attendees, sparking conversations and igniting new ideas. Here’s what some of them had to say:
*“Learning about the different campaigns across the globe was eye-opening. While we face unique challenges in each market, it’s inspiring to see incredible innovations emerge, like climate-led initiatives and partnerships that enhance the consumer experience.” – Merridy Leonard, Cabot-
*“The cooking workshop was fantastic! I learned to make delicious Thai food with exciting new flavours. And the market visit was so much fun – choosing fresh ingredients was a real highlight.” – Ozmert, Batek Boya-
A Vision for the Future
The 4th Global Marketing Conference was a testament to the power of collaboration and innovation within the Nippon Paint Group. It provided an inspiring platform for marketers to learn, grow, and connect, ensuring that the Nippon Paint Group remains at the forefront of the industry.
Experience the energy and enthusiasm of the 4th Global Marketing Conference! Watch the video here to witness the power of collaboration and innovation within the Nippon Paint Group:
