The Challenge: The Relentless Sea
Indonesian fishing families constantly battle corrosive saltwater and persistent biofouling, which threaten their boats and livelihoods.
Nippon Paint’s Solution: A Coat of Resilience
Nippon Paint Indonesia launched a CSR initiative to empower these communities. The programme provided 571 fishing boats with paint and essential supplies and included hands-on workshops, equipping fishermen with the skills to maintain their boats.
Impact Beyond the Boats
- Empowerment and Community Building: Fishermen gained a sense of ownership and pride by actively participating in the boat painting process. Workshops fostered knowledge sharing and community building.
- Sustainable Livelihoods: Improved boat conditions lead to safer and more efficient fishing, enhancing livelihoods and contributing to the local economy.
- Environmental Responsibility: The programme indirectly promotes environmental sustainability by encouraging high-quality marine coatings, which help reduce the risk of pollution.
