Nippon Paint Thailand continues its “Colouring Lives” mission, promoting the belief that every step should be filled with safety and happiness. Through the initiative “Walk with Colours with Nippon Paint”, the team partnered with the Bangkok Metropolitan Administration (BMA) to introduce Nippon Paint Traffic Paint, brightening pedestrian paths around schools in four pilot communities across Bangkok.
The Challenge and the Solution
For Bangkok, particularly in challenging areas like Thonburi, narrow alleyways and limited road space often force pedestrians and vehicles to share paths. The “Walk with Colours” programme directly addresses this challenge through strategic design. The team transformed ordinary sidewalks and alleyways into clear, friendly walking routes by using highly visible, durable traffic paint. The vibrant walkways, including clear blue and white lines and symbols, mark a safe walking zone for pedestrians. Beyond their bright appearance, these painted paths serve a meaningful purpose: they remind drivers to stay alert, share the road responsibly, and help pedestrians walk confidently within their boundaries.
A Model for Shared Urban Space
The project secured high-level endorsement, confirming its importance for urban safety. Deputy Governor Shanont Wangsanuwat participated in the event, specifically highlighting the challenge of designing shared road areas in Bangkok, particularly in districts like Thonburi. He noted that the narrow alleyways often force pedestrians and cars to share paths. The “Walk with Colours” programme serves as a successful example of using colour to manage this co-existence, allowing students safe passage during critical school hours while allowing normal traffic use at other times. He expressed a desire to expand this programme across Bangkok, ensuring the city becomes safer for everyone.
Community Impact and Core Mission
The Thailand team focused the pilot programme around four key schools in Bangkok: Wat Bang Sakae Nai School, Amphawan Sueksa School, Wat Noi Nopphakhun School, and Wat Pradittharam School. At schools like Wat Bang Sakae Nai, the painted pathway guides the high volume of students safely to school during morning hours, allowing traffic to return to normal use after school starts. The initiative makes daily walks safer and more cheerful for over 135,000 residents, particularly the children walking to school. The programme’s success demonstrates the power of colour. It proves that a commitment to safety and care can transform a simple urban path, leaving a visible, lasting impact on people and society.
