< Previous09 MARKETING HAPPENINGS NIPPON PAINT INDONESIA COLLABORATED WITH INDONESIAN SENSATION, RAFFI AHMAD, FOR THE VINILEX TUKANG CAT BAGUS COMPETITION. Tukang Cat Bagus, meaning great painter in Bahasa Indonesia, is a locally held competition, hosted by actor and TV presenter, Raffi Ahmad. Running its second season, Nippon Paint Indonesia aided the competition’s roll out that provided local painters with the training needed to further hone their skills and increase competitiveness in the local segment. Streamed on YouTube, the live segment was viewed by over 51,000 Indonesians and gained successful coverage in the local media landscape! NIPPON PAINT INDIA BAGS THE 2023 BEST MARKETING CAMPAIGN OF THE YEAR AWARD! Nippon Paint India outshone formidable competitors at the recent Indian Marketing Awards (South) with its “A World Beyond Paint” campaign. The campaign was a kick off of Nippon Paint India’s Decorative Division entry into the Beyond Paints segment and highlighted its track record of out of the box marketing efforts. No small feat indeed!TCHNOLOGY & INNOVATION 10 Understanding the needs of clients, Nippon Paint India took on the responsibility to address current issues and enhance its product traceability. Launched in June, the initiative implemented a robust QR code system generated by SAP that replaced the previous Prochamps’ barcodes. This will not only overcome some of the issues faced by the operation teams and clients, but also help to streamline processes to ensure we live up to our long-standing reputation. NIPPON PAINT INDIA LOOKS AHEAD WITH PROJECT NEXUS. IN SPIRINGCO 2 REDUCTIONATTHE SURCAR CONGRESS TOPROPELTHEAUTOMOTIVE INDUSTRY FORWARD Held biennially, the SURCAR congress brings together top European and non-European automotive players to discuss the development and innovations in the industry. Participating this year, Nippon Paint France took on the role of inspiring other players, including competitors, on how we are reducing carbon dioxide emissions without compromising the quality and performance of our products. Nippon Paint France also had the opportunity to present its collaborative works with Eftec, a sealant supplier, and Stellantis, an automaker and innovative mobility solutions provider for the successful introduction of the 4-Wet process in the solvent borne paint system at Rennes.DO YOUR PART TODAY! Join in our NIPSEA Group’s sustainability survey here to help us improve our current and upcoming sustainability initiatives for the Group! ESG & SUSTAINABILITY 11 ATESTAMENTTOOURPILLARS With sustainability at our core, we are happy to share that we have achieved several milestones that we should all be proud of. Striving to provide each and every member of the Group with equal opportunities, we clocked in over 1.6 million hours in training and upskilling programmes for various teams across the globe. On our D&I front, we are now aiming to have at least 35% female representation in leadership roles to get a step closer to achieving a greater gender balance in this industry. We are also excited to have effectively implemented our workforce safety and well-being protocols with 0 fatalities reported for the whole year. Our key achievements as seen on the right/left are not our only accomplishments. With more than 50% of our projects in the Projects and Portfolio Management system completing the Green Design Review and more than half of it recognised as “Sustainable Products”, we are ensuring we are future-proofing our products and solutions. Not only that, in Vietnam alone we have planted over 700,000 trees in the Ben Tre province, while in Turkiye, we have kicked off water mobilisation projects to significantly reduce our water footprint and accelerate sustainable water management practices. One of the most impactful CSR efforts we have done in the past year was Gapura Merah Putih. The painting of 18,189 arches across Indonesia not only beautified and improved the local landscape, but also fortified the sense of community and unity of over 3.6 million Indonesians that worked together to achieve a shared goal. More information on our achievements are available in our 2022 Sustainability Report. NIPSEA Sustainability Report SurveyVisit site:ESG & SUSTAINABILITY 12 The paint and coatings industry has been around for a very long time, longer than many realise but only boomed during the industrial revolution in the mid 1700s. Since then, the industry has experienced a massive transformation from traditional materials and processes, to high-tech, sustainable products that are safeguarding the environment. Here, we not only satisfy these needs, but we also strive to push the boundaries of innovation. For example, the NP SunRise® 3C coating solution, utilised in the computer, communications and consumer electronics segment, offers high performance, yet is low-carbon and eco-friendly. We have reduced the use of raw chemical materials and harmful substances, and we are recycling and reusing harmless components, all while maintaining an aesthetically pleasing quality for the industries that heavily rely on these coatings. Read here to see how we are advancing sustainability and pioneering innovations in the 3C sector. AT THE FOREFRONT OF SUSTAINABLE INNOVATION WITH ECO-FRIENDLY 3C COATINGS© NipseaGroup NIPSEAGroup | Nippon Paintwww.nipsea.group Be part of the newslettercommittee! Have exciting activitiesor projects to share? We'd love to feature them in the next newsletter. Scan the QR codebelow, or reachout to finianho@nipsea.com.sg to share activities happening in your market! We appreciate yourparticipationin sharing and staying connected with the NIPSEA community. For latest business updates, happenings across markets and to hear fromour leaders,be a part of the NIPSEA LinkedIn family. Let’sconnect with each other across NIPSEA and continue to be inspired by each other.Next >