HELLO NIPSEA GROUP! This year marks an important milestone for NIPSEA Group as we finish 60 years of excellence in the paint and coatings industry. Drawing from our humble roots, NIPSEA Group’s global presence is a testament to our steady, strong, and reliable growth. Much of the successes that we have experienced through the past 6 decades can be attributed to NIPSEA’s vision of providing innovative, responsible, and customer-centric solutions and your dedication that inspires us to go beyond. Our second issue of the newsletter is therefore dedicated to celebrating new successes across our customers, products and people. Within this issue we have curated highlights of projects and community works that have a meaningful impact in humanising the brand and making it more relevant for our customers. Whether it is coating solutions for large scale infrastructure projects, giving support to smaller businesses, or adding more colour to the life of children. We will also take a look at a fresh narrative and corporate video that has been launched in conjunction with NIPSEA Group’s 60th anniversary. Along with sharing amazing stories from Nippon Paint across the region, this issue also gives a look into our Trend Beyond Colours 2022/23 refreshed colour palette, where we explore the influences and trending stories of how we will interact with colours through spatial designs and other creative aspects of life. We thank you for the overwhelming response that we have received from the first edition of the newsletter and hope this issue inspires you to go beyond and achieve more united successes for the next decade to come. #HelloNIPSEA Newsletter Issue 02 April 2022 WELCOME NOTE‘If everyone is moving forward together, then success takes care of itself.’ This powerful excerpt from the legendary Henry Ford accurately encapsulates the spirit that NIPSEA Group has shown since the beginning of the year. As the year of the Tiger unfolds itself, we have a lot of great things and accomplishments to celebrate. New partnerships, new projects, and new products, that will soon come to fruition as a result of the Group’s dedication and hard work. Along with celebrating our achievements, this year also marks the 60th anniversary for NIPSEA Group. Since 1962, NIPSEA Group has been maximising value for our customers through purposeful innovation and customer-centric solutions that have enabled NIPSEA Group to become a market leader in the paint and coatings industry. On this very special occasion, as I look back on my journey with Nippon Paint, I can deduce that much of the success we have achieved over the last six decades can be attributed to our innovative spirit, our vision to build a sustainable business with a customer-centric approach and our diverse and inclusive work environment that encourages the exchange of ideas. From the moment my journey at NIPSEA Group began, I have observed how innovation forms a cornerstone for the decision-making process within the group. This includes formulating innovative products that are better for the environment and our customer’s overall wellbeing. Some of our illustrious products that embody this innovative mindset include Nippon Paint’s Spotless Plus and VirusGuard that provide a coating solution with antibacterial and anti-viral properties, Nippon Paint Mozzie Guard that was developed to provide protection against Aedes aegypti mosquitoes, Nippon Paint Odourless AirCare that contains Anti-Formaldehyde with Active Carbon Technology to absorb harmful formaldehyde from the air and Nippon Paint Kidz that is aimed to create more healthy and hygienic home environments for children. Our innovative mindset also extends to our people and talent initiatives where we are introducing digital learning platforms to upskill our teams and our marketing strategies, whether it is building e-commerce platforms to boost sales or leveraging AI technologies to ensure better marketing outputs. In order to ensure that we are delivering our innovative agenda across all stakeholders, especially our consumers, I was able to put together the concept of Blobby, our mascot, along with a team of other creative individuals. The idea of Blobby, which is essentially a cheerful animated paint drop, was able to humanise the brand and help our customers relate and build emotional connection towards the brand. Not only has NIPSEA’s innovative mindset given birth to new solutions and products, but it has also paved the way for building a more sustainable business. Today, as an organisation we are already introducing low carbon-energy solutions and products that embrace greener technologies, keeping us ahead of the curve. One such example is the launch of our energy saving Nippon Paint Solareflect that is weather resistant and has the capability to reflect solar energy, keeping walls cooler. Our brand of sustainability, however, extends beyond paint and coatings as we look to build a sustainable business ecosystem – from the people who we engage with to the diverse communities that we support. In fact, the focus at NIPSEA on fostering a diverse FOREWORDprotection against Aedes aegypti mosquitoes, Nippon Paint Odourless AirCare that contains Anti-Formaldehyde with Active Carbon Technology to absorb harmful formaldehyde from the air and Nippon Paint Kidz that is aimed to create more healthy and hygienic home environments for children. Our innovative mindset also extends to our people and talent initiatives where we are introducing digital learning platforms to upskill our teams and our marketing strategies, whether it is building e-commerce platforms to boost sales or leveraging AI technologies to ensure better marketing outputs. In order to ensure that we are delivering our innovative agenda across all stakeholders, especially our consumers, I was able to put together the concept of Blobby, our mascot, along with a team of other creative individuals. The idea of Blobby, which is essentially a cheerful animated paint drop, was able to humanise the brand and help our customers relate and build emotional connection towards Not only has NIPSEA’s innovative mindset given birth to new solutions and products, but it has also paved the way for building a more sustainable business. Today, as an organisation we are already introducing low carbon-energy solutions and products that embrace greener technologies, keeping us ahead of the curve. One such example is the launch of our energy saving Nippon Paint Solareflect that is weather resistant and has the capability to reflect solar energy, keeping walls cooler. Our brand of sustainability, however, extends beyond paint and coatings as we look to build a sustainable business ecosystem – from the people who we engage with to the diverse communities that we support. In fact, the focus at NIPSEA on fostering a diverse Ms. Gladys Goh Senior Vice President, Strategic Innovation and Marketing, NIPSEA Group and inclusive workplace has shaped much of our working policies, projects and perspectives, contributing immensely to the success of NIPSEA Group. In this edition of the newsletter, as we celebrate our glorious 60th anniversary, we are excited to shed light on some of these successes, many of which are owned by you - embodying NIPSEA’s business philosophies and visions.Throughout our journey as key players in the paint and coatings industry in Asia Pacific, we have constantly challenged ourselves to push boundaries and see every situation as an opportunity to offer better solutions to our customers and communities alike. Ever since our establishment, NIPSEA Group has proven that our innovative solutions that respond to the situation at hand, have made us successful because we have always put our customers first. As Steve Jobs once said, “Innovation is the ability to see change as an opportunity, not a threat”, NIPSEA Group has consistently grown beyond paint offerings to include waterproofing, tile adhesive and grouts, silicone and adhesives, lubricants, energy insulation products and new services that directly benefit the customers we serve. Looking back, it is clear that taking steps such as embracing innovation, expanding our organisation’s portfolio to offer a wider range of products and solutions and empowering our markets to practice their corporate social responsibility, has made us who we are today. Today, NIPSEA Group’s resilience is reflected in having more than 26,000 employees and 94 factories, operating across 22 locations. To commemorate this auspicious occasion, we have launched our brand new corporate video capture how our employees have used their respective skills to develop products that bring visions to life. None of these would have been possible without you and we thank you for all that you have done for NIPSEA Group. The past 60 years have shown how NIPSEA Group has stood the test of time and we can only look forward to what is to come. Truly, we are Inspired by You. CELEBRATING 60 YEARS OF EXCELLENCE IN THE PAINT AND COATINGS INDUSTRY Watch NIPSEA Group’s 2022 Corporate Video.Humanising the brand through Blobbies and Sumo having more than 26,000 employees and 94 factories, operating across 22 locations. To commemorate this auspicious occasion, we have corporate video to capture how our employees have used their respective skills to develop products that bring visions to life. None of these would have been possible without you and we thank you for all that you have done for NIPSEA Group. The past 60 years have shown how NIPSEA Group has stood the test of time and we can only look forward to what is to come. Truly, we are Inspired by You. For the last 60 years, NIPSEA has gained a reputation as a legacy organisation that provides innovative, responsible and customer-centric solutions for its customers. While much of the Group’s business focuses on providing paint and coating solutions, communicating the Group’s vision and values holds much value for the Group in creating an emotional appeal for the organisation among their stakeholders. Taking this into consideration, the Group conceptualised an animated paint drop – Blobby- that would act as a mascot for customers and consumers in telling the brand story in a colourful and animated manner. Blobby soon manifested into Sumo and other local mascots that created a better brand recall for Nippon Paint. Consumers and customers can expect mascots like Blobby and Sumo to provide them relevant product related information, guide them on the best possible paint palette for their homes and other spaces as well as inspire them to live life in a more colourful and creative manner. The mascots also imbibe Nippon Paint’s Japanese roots and values of providing high quality products while being reliable, strong, resilient and steadfast. Together Blobby and Sumo have been able to create an emotional recall for the brand, and elevate the Group’s function from a paint and coatings solution provider to being a colourful coatings partner for all needs of their customers. Watch NIPSEA Group’s 2022 Corporate Video.VOICES ACROSS NIPSEA Recently, there has been a preference towards more environmentally conscious decisions like purchasing electric vehicles (EVs). Responding to this and providing a more sustainable future for the automobile industry in Thailand, Nex Point Plc, an EV bus assembler in Thailand, embarked on the NEX Bus Project with Nippon Paint as their coating solutions partner. With Nippon Paint Thailand’s capability to provide quality local production and strong technical support, the project aims to see an annual production of 3,000 units of electric buses, estimated topcoat consumption of THB 15K per unit and an annual revenue of approximately THB 45 million. Through the market’s top-notch professional services like product training and demonstration, fixing issues related to both paint and non-paint application and high quality teamwork, the market will ensure Thailand is on track to have 40,000 electric buses in the country within the decade. Paving the Way for Electric Buses on the Streets of Thailand Working closely with Nex Point Plc in the successful delivery of the NEX Bus Project in Thailand. Among Nippon Paint Automotive Coatings’ (NPAC) many successes is being a qualified series supplier to BMW through its “IPP Colorpackage”. Showing how the team constantly works to gain the trust of their customers, NPAC will now supply the BMW AG Munich plant with its Alpine White colour. Some models that are produced in the Munich plant include the BMW 3 Limousine, BMW M3 Touring and BMW i4. Providing Superior Paint and Coatings for Luxurious Cars Across Europe NPAC’s latest customer BMW coated in Alpine White. This year, the plant is said to deliver 3,000 vehicles monthly in the classy colour of Alpine White. As a result of this, NPAC will be supplying 15 tons of its base coats Silvergrey and Alpine White to the plant. In addition, the team has been notified that it will be given two more trials for its colours Portimao Blue and Phytonic Blue, strengthening NPAC’s capability to deliver top-notch coatings to their customers. Nippon Paint Indonesia’s partnership with its customer PT Wijaya Karya (Persero) Tbk. (WIKA), a company majority-owned by the Indonesian government, saw the market providing coatings for several signature projects. This involved projects such as Jakarta International Stadium, Jakarta Rusunawa (Jakarta Public Rental Flats) and the upcoming Jakarta-Bandung High Speed Rail. With a heart for the community, the team also worked closely with WIKA to drive a few CSR collaborations such as refurbishing mosque buildings and providing COVID-19 Support. An example of this was Nippon Paint Indonesia collaborating with WIKA to complete 3 towers of Wisma Atlet COVID-19 Emergency Hospital in Kemayoran, Central Jakarta, to cater to more COVID-19 patients. The market was able to contribute to the protection of frontliners by coating the walls with Nippon Paint’s Anti-Microbial Silver-Ion, which has antiviral and antibacterial properties, proven to be effective against COVID-19. Spearheading Impactful Infrastructure Projects in Indonesia Reflecting NIPSEA’s tagline of being ‘Inspired by You’, Nippon Paint Vietnam launched the second part of its “Beautiful Vietnam'' TVC to encapsulate the beauty of Vietnam’s landscape and its people. Launched during Independence Day when the country was facing its fourth COVID-19 wave, the TVC was meant to encourage Vietnamese to stay strong during these dark times, and be hopeful for better days to come. The TVC received more than 8 million views and 40,000 engagements, receiving positive reviews from audiences. The TVC also was viral on Tiktok with 600,000 views in less than 24 hours and ranking #11 in trending videos, with the hashtag #vietnamtravel. The TVC also won first place at the Vietnam Creative Advertising Awards 2021, organised by the Ministry of Culture, Sports & Tourism and Vietnam Advertising Association. Spread Hope and Cheer in Vietnam through a Dedicated and Creative TVC The creative minds behind “Beautiful Vietnam” at the Vietnam Creative Advertising Awards 2021.A Nippon Paint Indonesia team member transporting the brand’s paints to one of WIKA’s project sites. Catering to various customers and projects, Karthik & Co, a Nippon Paint dealer in India has become one of the main suppliers of Nippon Paint. The paint dealer has been working with Nippon Paint for the past 15 years and as a result has been able to live up to its success formula - “Best quality at its premium level with the best service”. The paint dealer takes pride in being one of the first to be distributing the brand’s products and also products like Nippon Paint Kidz, Weatherbond, Momento and etc. As seen in the paint dealer’s testimony video, Karthik & Co believes in educating their customers on the brand’s unique and quality products, allowing them to serve satisfied customers and have more opportunities to collaborate on impactful projects. Highlighting how Nippon Paint stands out from the competition, Karthik & Co’s partnership with Nippon Paint has Giving Small Businesses in India a Chance to Thrive and Deliver Quality Products made the brand the preferred choice among customers, making Karthik & Co the No.1 Nippon Paint distributor in Tamil Nadu. Mr Dakshinamurthy, Owner, Karthik & Co, leading distributor of Nippon Paint in Tamil Nadu. Next >